Tullio Siragusa
JULY 3, 2023
Unlocking B2B Sales: The Magic of Empathy, Storytelling, and Problem Solving In the realm of B2B sales, navigating the intricate web of clients’ needs, identifying their pain points, and offering them appropriate solutions requires a perfect blend of skill and art. System failures can really disrupt productivity.
Tullio Siragusa
JUNE 5, 2023
It’s a shift from business-to-business (B2B) and business-to-consumer (B2C) models to a more human-centric model: People-to-People (P2P). To cause meaningful disruption, businesses need to re-weave the human element back into their strategies, and leverage AI, refined by Design Thinking, to amplify their unique value proposition.
Paul Hobcraft
SEPTEMBER 14, 2018
We so often get lost in back-end or front-end discussions, led by technicians, managing the dynamics and tensions of that constant pull between software engineers and hardware engineers, we forget the critical end outcome, it is not device management but what you extract out of it, in new business value.
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