Remove B2B Remove Disruption Remove Strategic Thinking Remove Strategy
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What are your best excuses for innovation strategy shortfalls?

BrainZooming

This is a new slide for a two-day innovation strategy workshop we’ll be presenting this week in Los Angeles. While the slide is new, the appearance of all of these excuses (and more) for not advancing with an innovation strategy are anything but new. Mike is a frequent speaker on innovation, strategic thinking, and social media.

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3 Ways to Stay Ahead of Disruptive Brands Screwing Up Your Customer Expectations

BrainZooming

Yet, when we wanted to try to prove it for a B2B brand, we always wound up eliminating the necessary customer satisfaction survey questions to reduce survey time or research costs. These new disruptive options have caused frequent rideshare customers to forget how cabs operate. Understanding What Drives Customer Expectations.