BrainZooming

JUNE 30, 2016

Instead, how about a list of 14 event marketing strategy questions you can use the next time you or your organization plan an event? 14 Event Marketing Strategy Questions You NEED to Ask Early. Yes, you need to be able to answer “Yes” to all these event marketing strategy questions. – Mike Brown.

Marketing 67

Marketing Strategy Strategy Conference 67

BrainZooming

NOVEMBER 2, 2016

What are basic brand strategy moves to quickly take an older brand into today’s market? An “Inside the Executive Suite” article from Armada Corporate Intelligence looked at this brand strategy question last month. The Depeche Mode update involves multiple brand strategies: Involving a new producer and tech music luminaries.

Strategy 40

Strategy Strategy Exercises Strategic Thinking 40

BrainZooming

AUGUST 13, 2018

Yet, when we wanted to try to prove it for a B2B brand, we always wound up eliminating the necessary customer satisfaction survey questions to reduce survey time or research costs. In B2B, it may happen through some type of secret or mystery shopping. Rapidly deploy effective strategic thinking exercises to spur innovation.

Disruption 45

Disruption Strategic Thinking Survey eBook 45

BrainZooming

MARCH 21, 2017

How do you move from creative thinking into action? That was a persistent question during a recent Brainzooming strategic thinking workshop that also included a heavy dose of content on creative thinking. They also wanted a sense of when and why you should think creatively.

Creative Thinking 61

Creative Thinking Creativity Strategic Thinking eBook 61

BrainZooming

FEBRUARY 28, 2017

I long ago learned an important lesson about corporate branding decisions : no matter how many intriguing, mentally-engaging brand strategy conversations you have among senior executives, those conversations NEVER lead to final decisions. In the new Brainzooming strategy eBook 321 GO! , 5 Ways to Start Implementing Faster and Better!

eBook 40

eBook Strategy Strategy Leadership 40

BrainZooming

FEBRUARY 9, 2016

None other than B2B marketing expert Randall Rozin ! Randall, who leads the Global Brand Management function within Dow Corning Corporation, serves as the company’s key strategist on brand creation, internal branding, and strategy alignment. The head in this part of the dance, as with internal branding strategy, is properly timed.

Strategy 40

Strategy Strategy Creativity Creative Thinking 40

BrainZooming

NOVEMBER 17, 2015

We’re developing a workshop on creative thinking techniques for a B2B salesforce in a few weeks. Reviewing the attendees’ pre-workshop surveys on their expectations, personal learning objectives, and needs for creative thinking development, they mentioned “thinking outside the box” and “how to get out of my comfort zone” frequently.

How To 40

How To Creative Thinking Creativity eBook 40

BrainZooming

JULY 3, 2017

A common fear about selecting a single target market or audience persona is that focusing on one market when making branding strategy decisions is risky. Why Target Marketing Won’t Cripple Your Branding Strategy. Maybe there are multiple targets, but they all revolve around coffee drinkers. Mike Brown.

Marketing 68

Marketing Strategy Strategy Product Development 68

BrainZooming

OCTOBER 21, 2016

Someone downloading the new 11 Ideas for Fun Strategic Planning eBook when we released it stated his biggest strategy challenge as coming up with fresh ways to do the same strategic planning exercises with the same executives every year. 9 Ways to Keep Strategic Planning Process Exercises Fresh Every Year.

Exercises 40

Exercises eBook Strategic Thinking Groups 40