B2B Ideation Leadership Roadmap 
David Marks
OCTOBER 27, 2017
Many technology companies, particularly in the B2B space, find that an undignified experience. Everything the leadership of Nokia and Blackberry failed to do. Firstly, processes to validate assumptions so that decisions can be made based on facts (And not the identity of the ideator). Some of these are tied to customer benefit.
David Marks
OCTOBER 27, 2017
Many technology companies, particularly in the B2B space, find that an undignified experience. Everything the leadership of Nokia and Blackberry failed to do. Firstly, processes to validate assumptions so that decisions can be made based on facts (And not the identity of the ideator). Some of these are tied to customer benefit.
David Marks
OCTOBER 27, 2017
Many technology companies, particularly in the B2B space, find that an undignified experience. Everything the leadership of Nokia and Blackberry failed to do. Firstly, processes to validate assumptions so that decisions can be made based on facts (And not the identity of the ideator). Some of these are tied to customer benefit.
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