B2C Big Data Collaboration Leadership 
Tim Kastelle
MARCH 13, 2016
Research confirms large companies as well as entrepreneurs to rate the importance of collaborative forms of innovation higher for the future. Further, the ROI (return on investment) of collaborative innovation was found to have been increasing recently. Even fewer are actually investing in them. (…).
Integrative Innovation
JANUARY 27, 2016
These communities stimulate social engagement around the product through participation in forums, sharing, collaboration or even user-driven innovation by co-creating new products. Leadership through vision and influence, rather than command and control, is required. Interactions are complex and unpredictable.
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