B2C Collaboration Creativity Leadership 
Moves the Needle
MAY 12, 2016
” Giving employees time to break from their daily routine work and think creatively can lead to positive outcomes. We must find ways to unleash the creativity and inspiration that lives in all of us. ” To go one layer deeper, we hear these on a regular basis: This doesn’t work in b2c. Eric Ries came from b2c.).
Tim Kastelle
MARCH 13, 2016
Research confirms large companies as well as entrepreneurs to rate the importance of collaborative forms of innovation higher for the future. Further, the ROI (return on investment) of collaborative innovation was found to have been increasing recently. We are moving towards a co-creative platform economy.
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Integrative Innovation
JANUARY 27, 2016
These communities stimulate social engagement around the product through participation in forums, sharing, collaboration or even user-driven innovation by co-creating new products. Leadership through vision and influence, rather than command and control, is required. We are headed towards a co-creative platform economy.
Tullio Siragusa
JULY 15, 2019
To succeed in the new environment of tomorrow, the organization itself must undergo a significant and radical change from the traditional B2B, or B2C, or B2B2C, to become a people-to-people business. By focusing on people, companies can outcompete and outperform everyone else because to serve people you have to know and own why you exist.
Tullio Siragusa
JULY 15, 2019
To succeed in the new environment of tomorrow, the organization itself must undergo a significant and radical change from the traditional B2B, or B2C, or B2B2C, to become a people-to-people business. By focusing on people, companies can outcompete and outperform everyone else because to serve people you have to know and own why you exist.
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