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Key Innovation Issues for 2016 and Beyond

Integrative Innovation

From my point of view, all of the issues pinned down at that time have gained significant importance, are being intensively debated and can still be considered cutting-edge for companies to stay ahead in managing innovation. This requires companies to proactively or reactively innovate their business models in order to remain competitive.

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User Research With Small Business Owners: Best Practices and Considerations

Boxes and Arrows

Finally, small businesses are accustomed to companies trying to sell them new offerings or get them to sign up for product pilots, and many have been scammed in signing up for “free” pilots or services that end up turning into a perpetual sales pitch. Does it matter if your study participants are from B2B vs. B2C companies?

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