Qmarkets
JULY 31, 2023
Qmarkets’ innovation management software facilitates idea generation, evaluation and implementation, collaboration, and data analysis. About OmniStrada OmniStrada is a boutique digital consultancy based in Singapore, advising B2C and B2B businesses across Asia. About Qmarkets Managing innovation at large company is never easy.
Brunner
OCTOBER 21, 2022
No other social media platform allows you to target decision makers by job title, company, and industry. LinkedIn seems to be behind on bot blocking and crediting back any spend that occurs due to them being so strong on their platform. LinkedIn provides the most premium audience in B2B. Is LinkedIn’s premium audience worth it?
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New Markets Advisors
OCTOBER 11, 2018
Regardless of whether you’re looking at customers from a B2B, B2C, or internal (process improvement) lens, journey mapping allows an organization to put itself in the customer’s shoes. Another study showed that companies that create formal customer journey maps realize a 54% greater return from their marketing efforts.
Innovation 360 Group
SEPTEMBER 6, 2015
The Creativity Era: fast-moving markets, hyper competition and companies’ shrinking lifespan…. The era of creativity, also referred frequently by Philips and ADLittle, to mention two examples, presents the following characteristics: Rapidly expanding global competition , pushing companies to find new competitive advantage quicker.
The Inovo Group
APRIL 17, 2017
In 10-15 years time, an Artificial Intelligence (AI) could be helping to run your company. And research has indicated that only 10-20% of companies are prepared for this transition. How do the transformations that are emerging today impact business performance and how does a company not get left hopelessly behind?
Boxes and Arrows
NOVEMBER 24, 2015
Finally, small businesses are accustomed to companies trying to sell them new offerings or get them to sign up for product pilots, and many have been scammed in signing up for “free” pilots or services that end up turning into a perpetual sales pitch. Does it matter if your study participants are from B2B vs. B2C companies?
Integrative Innovation
JANUARY 27, 2016
From my point of view, all of the issues pinned down at that time have gained significant importance, are being intensively debated and can still be considered cutting-edge for companies to stay ahead in managing innovation. This requires companies to proactively or reactively innovate their business models in order to remain competitive.
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