Remove B2C Remove Competition Remove Design Thinking Remove Social Innovation
article thumbnail

Orchestrating Design Thinking and AI for a People-Centric Business Future

Tullio Siragusa

Orchestrating Design Thinking and AI for a People-Centric Business Future The tapestry of business evolution tells a remarkable story. Companies strived to deliver superior value to customers, which they identified as a more sustainable source of competitive advantage than merely having cutting-edge product technology.

article thumbnail

Key Issues in Innovation Management – Revisited – Part 2

Tim Kastelle

The Stanford Social Innovation Review also looked at how to do this inside of not-for-profits. Well-suited approaches, such a experience design or jobs-to-be-done help innovation initiatives putting the customer in the center. That’s been the core issue in the work that I’ve been doing with the CSIRO.