How B2B2C Drives Digitalization and the Innovation of New Business Models
Innovation 360
JUNE 26, 2016
To find a signal in all that noise, B2B companies have joined forces with B2C to form a new business model: B2B2C. Think of the B2B2C business model as a form of cooperative competition where the end-user experience is the primary concern and data sharing generates original market intelligence. Case Study: Scania.
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