B2C Design Thinking Marketing Report 
mjvinnovation
JULY 16, 2020
Not to mention the major disruption caused to supply chains, manufacturing lines and different markets across the globe, all with their unique nuances as to how Covid-19 is changing the way of life. The scenarios are built using our 5-step Futures Design methodology: The How. Nevertheless, these relationships are highly strategic.
Innovation 360 Group
SEPTEMBER 6, 2015
The Creativity Era: fast-moving markets, hyper competition and companies’ shrinking lifespan…. There is a continuous and critical need for reinvention, especially in highly competitive industries, or technology-driven fields where every discovery might reshape the market configuration.
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Tim Kastelle
MARCH 13, 2016
We would expect to see the most intensive innovation focus in big data, given all the attention that has been devoted to the ability of digital data and advanced analytics to generate new products, markets, and revenue streams. Depending on the maturity level, distinct objectives and priorities are reported (see figure below).
Integrative Innovation
JANUARY 27, 2016
As can be seen from the figure below, co-creation platforms feature some special characteristics that have a major impact on shaping new market environments: Created solutions are integrated and often cross-industry. It requires a more deliberated approach, such as the lean startup process, design thinking or a combination thereof.
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