Brunner
NOVEMBER 27, 2023
Tony Ezell strode to the ANA conference stage and posed a provocative question for marketers: “Are B2C and B2B marketing and brand evolution really any different?” Ezell shared the successes BD has had due to its more unified B2B/B2C approach and an integrated brand architecture strategy.
Brunner
JULY 26, 2023
At Brunner, we think of content strategy as the foundational guide for creating, distributing, and managing strategic content to meet specific business and marketing goals. How can content strategy affect our daily lives as marketers? Delaney Held is lead, content marketing at Brunner. What is content strategy? She holds a B.A.
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Brunner
JANUARY 5, 2024
It’s called retail media advertising, and it’s changing digital advertising to the tune of billions in ad spend from both B2B and B2C brands. Read on to learn what it is, how it works — and if it could be right for your marketing strategy. That amount is expected to more than double by 2027, up to $107 billion, the report found.
etventure
APRIL 24, 2019
Afterwards Product Manager Marc Pudelski reported. The difficulty is that quite different definitions of platforms exist: “If I put a glass on the lectern here, it is also a platform” In addition, there are fundamental differences between B2B and B2C.
Brunner
NOVEMBER 22, 2019
If you’re a B2C retail brand, chances are eCommerce is a priority, but how strong is your social commerce presence when it comes to a 2020 marketing plan? eMarketer further cites an August 2019 survey conducted by BizRate Insights that reports social commerce ranked among the most-used emerging Ecommerce behaviors by US consumers.
Paul Hobcraft
SEPTEMBER 14, 2018
User interactions are increasing in their expectancies, wanting “greater connected experience” and demanding Enterprises are equally required to be very savvy about the markets they are in and wish to serve. IoT (B2C) is well-ahead of IIoT (B2B). IoT (B2C) is well-ahead of IIoT (B2B).
mjvinnovation
JULY 16, 2020
Not to mention the major disruption caused to supply chains, manufacturing lines and different markets across the globe, all with their unique nuances as to how Covid-19 is changing the way of life. For consumer goods brands, they have seen a transformation in the way consumers buy, and what they buy.
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