B2C Design Thinking Report Software Review 
Innovation 360 Group
SEPTEMBER 6, 2015
New customer mind-set, power of influencing other buyers’ opinion and higher expectations , easily communicated through social medias or other channels (TripAdvisor or Booking.com and their respective customer reviews are perfect examples of this revolution in B2C activities). To read the full SUP46 annual report, [link].
Integrative Innovation
JANUARY 27, 2016
It requires a more deliberated approach, such as the lean startup process, design thinking or a combination thereof. While stage-gate processes have traditionally been favored in predictable environments, a new generation of product innovation process is taking hold due to increased pressure: lean innovation.
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