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Key Issues in Innovation Management – Revisited – Part 2

Tim Kastelle

It turns out more essential than ever for corporations to find ways how they can balance their innovation portfolio and to evaluate which structures, strategies and resources they have to put in place. On the one hand, it requires tailored digital strategies for companies, entailing technology-enabled, but highly customer-centered innovation.

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The Future of Key Accounts Management and Relationships in Consumer Goods – a methodology for change

mjvinnovation

The truth is that given the volatility and uncertainty of the times we’re living in (and the fact that we are not psychic) no one really knows exactly how these B2B and B2C ecosystems will fare out. Futures design calls on us to be proactive rather than reactive in times of volatility in a rapidly changing world. Consumer Behaviour.

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Why you should care about the Creativity Era

Innovation 360 Group

New customer mind-set, power of influencing other buyers’ opinion and higher expectations , easily communicated through social medias or other channels (TripAdvisor or Booking.com and their respective customer reviews are perfect examples of this revolution in B2C activities). To read the full SUP46 annual report, [link].

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Key Innovation Issues for 2016 and Beyond

Integrative Innovation

Another example is the recently introduced strategy framework by Martin Reeves, Knut Haanæs, and Janmejaya Sinha from BCG. Here, dedicated strategies and innovation approaches are defined for different business environments, characterized by the factors predictability, malleability and harshness (see figure below).