Brunner
NOVEMBER 27, 2023
Tony Ezell strode to the ANA conference stage and posed a provocative question for marketers: “Are B2C and B2B marketing and brand evolution really any different?” Ezell shared the successes BD has had due to its more unified B2B/B2C approach and an integrated brand architecture strategy.
Brunner
JULY 26, 2023
This is where content strategy comes into play. Instead of guessing what topics to cover and formats to use, you can develop a well-researched content strategy framework, grounded in data, to determine the right channels, the right formats, and the right target audiences for our content. What is content strategy?
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Brunner
JANUARY 5, 2024
It’s called retail media advertising, and it’s changing digital advertising to the tune of billions in ad spend from both B2B and B2C brands. Read on to learn what it is, how it works — and if it could be right for your marketing strategy. That amount is expected to more than double by 2027, up to $107 billion, the report found.
ITONICS
NOVEMBER 6, 2020
The B2C insurance industry is undergoing significant change as it adapts to the challenges and opportunities presented by the digital age we live in. Keep reading as we unpack the innovative strategies that lie at the secret of Discovery’s success.
ITONICS
NOVEMBER 6, 2020
The B2C insurance industry is undergoing significant change as it adapts to the challenges and opportunities presented by the digital age we live in. Keep reading as we unpack the innovative strategies that lie at the secret of Discovery’s success.
Paul Hobcraft
SEPTEMBER 14, 2018
Having a clear digital outcome strategy that determines value not what we are connecting up is important. A technology strategy has to be designed around and into the business strategy and the future. Building the right technology stack is essential for delivering strategy and the underlying digital roadmap.
Brunner
NOVEMBER 22, 2019
If you’re a B2C retail brand, chances are eCommerce is a priority, but how strong is your social commerce presence when it comes to a 2020 marketing plan? eMarketer further cites an August 2019 survey conducted by BizRate Insights that reports social commerce ranked among the most-used emerging Ecommerce behaviors by US consumers.
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