B2C Design Design Thinking Marketing 
Tullio Siragusa
NOVEMBER 6, 2023
AI Meets Design Thinking: Crafting a People-Centric Business Future Imagine this — a customer service agent can deeply empathize with a frustrated customer because an AI assistant analyzed the customer’s tone and background to provide insights ahead of time. We transitioned from B2B or B2C to P2P. But what drove this change?
Tullio Siragusa
JUNE 5, 2023
Orchestrating Design Thinking and AI for a People-Centric Business Future The tapestry of business evolution tells a remarkable story. From the onset of marketing in the 1950s to today, we’ve seen clear transformations. The early business landscape, dominated by the industrial revolution, prioritized mass production.
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mjvinnovation
APRIL 12, 2021
Over the past decade, UX designers and researchers have dedicated themselves to enhancing each touch point of interaction with customers. All of this built with a lot of Design Thinking and UX research (user experience). It doesn’t matter whether or not your company is in a market that is used to offering good experiences.
Innovation 360
JUNE 26, 2016
Lessons from chess are valuable, but the Asian-Pacific game of Go better represents of the market’s seemingly chaotic complexity. To find a signal in all that noise, B2B companies have joined forces with B2C to form a new business model: B2B2C. Design firms, wholesellers, manufacturers, media companies, med tech producers, etc.
Moves the Needle
MAY 16, 2016
Most big companies struggle to compete in existing markets. Form a monthly meetup (like a happy hour) for all employees interested in design thinking and lean startup ideas. Where most businesses fail is in taking the invention to market or mitigating market risk. They don’t. And they can’t anyway. No one can.
Innovation 360 Group
JUNE 25, 2016
To find a signal in all that noise, B2B companies have joined forces with B2C to form a new business model: B2B2C. Think of the B2B2C business model as a form of cooperative competition where the end-user experience is the primary concern and data sharing generates original market intelligence. Case Study: Amazon.
Moves the Needle
MAY 12, 2016
Most big companies struggle to compete in existing markets. Form a monthly meetup (like a happy hour) for all employees interested in design thinking and lean startup ideas. Where most businesses fail is in taking invention to market or mitigating market risk. They don’t. And they can’t anyway. No one can.
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