article thumbnail

My 5 S for future Innovation: Smart, Stacks, Scale, Storage, and Software

Paul Hobcraft

Well, statements like this at the very moment of acquisition, always are designed to catch our attention, I mean why else do we have a thriving M&A for businesses than not to claim the inherent sense of the takeover or merger is going to be paved with bold intentions? Personal agenda’s get pushed, IT viewpoints are far to narrow.

article thumbnail

The Dwindling Shelf Life of Market Insights?—?And What To Do About It

New Markets Advisors

including both B2B and B2C customers?—?are With that Jobs platform to pull from, teams will be prepared to respond quickly as new challenges arise, new entrants attack, and old solutions pivot into alternative designs. He is a co-author of the award-winning book Jobs to be Done: A Roadmap for Customer-Centered Innovation.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Five Steps for Creating Customer Journey Maps You Can Actually Use

New Markets Advisors

Regardless of whether you’re looking at customers from a B2B, B2C, or internal (process improvement) lens, journey mapping allows an organization to put itself in the customer’s shoes. Much of the literature on journey mapping comes out of the software UX design space. Add depth by understanding customers’ “Jobs to be Done.”

article thumbnail

The Future of Key Accounts Management and Relationships in Consumer Goods – a methodology for change

mjvinnovation

The truth is that given the volatility and uncertainty of the times we’re living in (and the fact that we are not psychic) no one really knows exactly how these B2B and B2C ecosystems will fare out. In the text below we present you our Futures Design Methodology in the context of Key Account Management. Futures Design Methodology.

Change 52
article thumbnail

You Are Being Digitally Disrupted – Do Something About It

The Inovo Group

Design-driven companies outperform other businesses according to 86% of survey respondents. These are primarily B2C companies (e.g., The ‘point-of-the-spear’ for many companies, especially those in B2C businesses, is the digitalization of marketing and customer relationships. the more traditional enterprises).