B2C Innovation Processes Learning Radical Innovation 
Innovation 360 Group
MAY 18, 2020
A new product development process that works at lightning speed requires new ways of working plus new ways of innovating. This applies to both B2B and B2C businesses and across industries. The fastest growing companies interpret innovation through multiple lenses. A 3 step process to speed up your time to market.
Integrative Innovation
JANUARY 27, 2016
In the first place, experimentation is about testing assumptions and hypotheses by means of a scientific learning approach. Recently, experimentation in innovation management is particularly facilitated by intinsified use of (rapid) prototyping. Research further confirms CX innovators to outperform their peers.
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