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Finding a Viable Market – Quantifying the True Opportunity for Your Innovation

Taivara

Finding a Viable Market. Time and again we see both start-up founders and major corporations invest huge amounts of time and money in a product, only to find that there isn’t an adequate market for it or that it’s way too difficult to compete. TIGER Talk: Seizing the Right Market: Calculating the Potentia.

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Feeling the Pain – Articulating the Problem your Business Solves

Taivara

- How empathy creates a better product- To speak the same language as your customersYou’ll leave with insights, resources and next steps to take as you build your new idea.This is Part 2 of a 2-part series about understanding the market your product serves and building a successful business from it.

LEAN 28