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Why you should care about the Creativity Era

Innovation 360 Group

New customer mind-set, power of influencing other buyers’ opinion and higher expectations , easily communicated through social medias or other channels (TripAdvisor or Booking.com and their respective customer reviews are perfect examples of this revolution in B2C activities).

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User Research With Small Business Owners: Best Practices and Considerations

Boxes and Arrows

It generally takes more time to recruit for research projects with small businesses than what’s typical for consumer studies. Existing user research participant pools tend to be light on small business representation, meaning recruiting for your project may have to start completely from scratch. does the business want to grow?),

Tips 65
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Key Innovation Issues for 2016 and Beyond

Integrative Innovation

Accelerating dynamics and pace of disruption in most industries, in particular triggered by the pervasion of new technologies, lead to decreasing life times of existing business models. In particular for industrial products this, in turn, has been stimulated by maturing 3D printing technologies.