Innovation 360 Group
SEPTEMBER 6, 2015
New customer mind-set, power of influencing other buyers’ opinion and higher expectations , easily communicated through social medias or other channels (TripAdvisor or Booking.com and their respective customer reviews are perfect examples of this revolution in B2C activities).
Tim Kastelle
MARCH 13, 2016
On top of this, from an incumbents’ point of view, there are legitimate reasons for rejecting a new technology. But incumbents would be willing to make changes if a new technology proves to be truly disruptive and the long-term benefits are worth it. Digital Transformation. Even fewer are actually investing in them. (…).
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Boxes and Arrows
NOVEMBER 24, 2015
It generally takes more time to recruit for research projects with small businesses than what’s typical for consumer studies. Existing user research participant pools tend to be light on small business representation, meaning recruiting for your project may have to start completely from scratch. does the business want to grow?),
Integrative Innovation
JANUARY 27, 2016
Accelerating dynamics and pace of disruption in most industries, in particular triggered by the pervasion of new technologies, lead to decreasing life times of existing business models. In particular for industrial products this, in turn, has been stimulated by maturing 3D printing technologies.
New Markets Advisors
MARCH 26, 2019
Meanwhile, a study of my past research projects would suggest that consumers tend to buy products for a relatively small number of primary reasons?—?at at least in a B2C context. In a project I did with a major retailer, we found that consumers highly valued a company’s ability to curate a selection of the best products.
Board of Innovation
JUNE 5, 2022
50 what-if questions to reimagine the future We have handpicked a selection of trends & shifts in technology to help you come up with more relevant business ideas. What if you turned from B2C to B2B (or viceversa)? What if you turned from B2C to B2B (or viceversa)? What if you only had voice to interact with users?
Board of Innovation
JUNE 5, 2022
50 what-if questions to reimagine the future We have handpicked a selection of trends & shifts in technology to help you come up with more relevant business ideas. What if you turned from B2C to B2B (or viceversa)? What if you turned from B2C to B2B (or viceversa)? What if you only had voice to interact with users?
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