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User Research With Small Business Owners: Best Practices and Considerations

Boxes and Arrows

Does it matter if your study participants are from B2B vs. B2C companies? If the product you’re testing or exploring touches upon tools and services already in use, it can be motivating to frame user interviews as an opportunity to shape the future of the offering being reviewed. This isn’t a bad thing. and revenue.

Tips 65
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Key Innovation Issues for 2016 and Beyond

Integrative Innovation

But even participating in other firms’ ecosystems can be highly attractive, as demonstrated by e.g. several app developers. While stage-gate processes have traditionally been favored in predictable environments, a new generation of product innovation process is taking hold due to increased pressure: lean innovation.