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Spotting Innovation Opportunities

ITONICS

It is an advantageous space to innovate and grow in and builds the starting point for the development of ideas for products, services or new business models. So why is it so very important to take this upstream step in the innovation process? Within the innovation process, it defines a company’s “Where to play?”

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Why do innovation programs fail

hackerearth

In fact, there are companies that came later and captured a much bigger market share. It is the failure to innovate that led to its “demise.”. In other words, it is because sometimes innovation strategies fail to produce products/ services that the customers want. Take the following innovation management process for example.