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Spotting Innovation Opportunities

ITONICS

A strategic innovation field, let’s call it “ opportunity space ”, can be found by connecting all the dots between bits of diverse information you already know and put them together in a way that breaks a pattern. So why is it so very important to take this upstream step in the innovation process?

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Why do innovation programs fail

hackerearth

It is definitely not a failure of a single product, acquisition, or bad campaign. In fact, there are companies that came later and captured a much bigger market share. It is the failure to innovate that led to its “demise.”. It could be done through in-house market research or be outsourced to consulting firms.