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So Where Is Innovation Heading?

Paul Hobcraft

They point out that since 2014, only four types of innovation and that are all related to digital, have grown increasingly in importance in their pursuit by companies. So the need to innovate comes from digital as the source. It will fundamentally change the type of resources innovation requires.

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Choosing your direction of travel

Paul Hobcraft

They are not yet at the point of being digitally effective to turn what they have into real competitive advantage as they lack the capabilities in big data analysis and those algorithms that reveal ground-breaking innovations, Are they hanging on in the belief they will become digitally transformed eventually or just deluding themselves?

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PLAYING IT SAFE IS THE MOST DANGEROUS THING YOU CAN DO

Innovation 360 Group

Companies disappear all the time without a word, due to changing cultural values, changing technology, or changing audience demographics. Those who don’t will be left behind, watching a train full of customers disappear into the far horizon. Are you safe? Or are you on the edge of irrelevance? If you don’t look ahead, you won’t change.