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Key Innovation Issues for 2016 and Beyond

Integrative Innovation

Leadership through vision and influence, rather than command and control, is required. It requires a more deliberated approach, such as the lean startup process, design thinking or a combination thereof. Tip: Tim Kastelle has posted a worthwile series on how to implement lean startup for innovation initiatives.

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How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era

Tullio Siragusa

Tips for Data Driven Investors Here are some tips for investors to consider when evaluating companies like WPP, Publicis, and Interpublic: Market Trends Investors should stay informed about trends and developments in the advertising and PR industry, including the increasing popularity of self-service tech solutions.