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Unlocking Innovation with Data, Creativity, and Automation

Tullio Siragusa

The Tech Backstage Podcast is a live streamed video podcast that goes behind the scenes with today’s leaders of industry to learn what technologies are solving business problems, and how Design Thinking applied to the future of technology is impacting the world. In the world of b2b tech, data is even more important.

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How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era

Tullio Siragusa

Some of the key competitive threats in this regard include: Marketing Automation Platforms Companies like Marketo, Pardot and Hubspot are offering self-service marketing automation platforms that allow businesses to manage and execute their own marketing campaigns without the need for professional services.

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33 Routes to Open Innovation

Open Innovation EU

In the course of time, the terminology surrounding Open Innovation has evolved alongside developments in management literature and practises. It is as such not a paradigm but a program management method. Route 5: Co-engineering. It has become a main topic of research within design thinking. Weiblen, 2014 ).