Superconsumers – A Simple, Speedy, and Sustainable Path to Superior Growth
Rmukesh Gupta
FEBRUARY 5, 2017
If you talk to super-consumers, you’ll learn that most have very logical reasons for their behaviour. Big data and social media enable you to identify them. Lean into Super-Consumers. Emotional: They’re emotionally invested. They simply find more meaning and benefits in a given category than other customers do.
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