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Superconsumers – A Simple, Speedy, and Sustainable Path to Superior Growth

Rmukesh Gupta

If you talk to super-consumers, you’ll learn that most have very logical reasons for their behaviour. Big data and social media enable you to identify them. Lean into Super-Consumers. Emotional: They’re emotionally invested. They simply find more meaning and benefits in a given category than other customers do.

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Interview #2: Innovation through Network Thinkingâ„¢ (Daria Tataj)

Innovation Walk

CEO of Tataj Innovation , international keynote speaker , author ( Innovation and Entrepreneurship. Learn more about it in this exciting interview she granted us. “For me, it’s a learning process. You learn in networks. That is to minimize the cost of learning, developing new solutions. Why is that?

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How to Set Up a Corporate Innovation Outpost That Works

Corporate Innovation

Steve and I are working on what we hope will become a book about the new model for corporate entrepreneurship. There’s nothing more wasteful than having an Innovation Outpost reporting on disruption heading for the company’s core business (autonomous vehicles, machine learning, Virtual Reality, Cloud, Internet of Things, et al.)

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How to Set Up a Corporate Innovation Outpost That Works

Corporate Innovation

Steve and I are working on what we hope will become a book about the new model for corporate entrepreneurship. There’s nothing more wasteful than having an Innovation Outpost reporting on disruption heading for the company’s core business (autonomous vehicles, machine learning, Virtual Reality, Cloud, Internet of Things, et al.)

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How to Set Up a Corporate Innovation Outpost That Works

Corporate Innovation

Steve and I are working on what we hope will become a book about the new model for corporate entrepreneurship. There’s nothing more wasteful than having an Innovation Outpost reporting on disruption heading for the company’s core business (autonomous vehicles, machine learning, Virtual Reality, Cloud, Internet of Things, et al.)

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How to Set Up a Corporate Innovation Outpost That Works

Steve Blank

Evangelos and I are working on what we hope will become a book about the new model for corporate entrepreneurship. Next, tactically the Outpost needs to engage with the Innovation Cluster to figure out how connecting the corporation to specific resources can solve the 1 or 2 problems and/or provide the data in the areas the corporation needs.

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How to Avoid Innovation Theater: The Six Decisions To Make Before Establishing an Innovation Outpost

Steve Blank

Evangelos and I are working on what we hope will become a book about the new model for corporate entrepreneurship. Lessons Learned: To avoid “innovation theater”, Corporations should use a step-by-step decision process to determine the role the Innovation Outpost will play.

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