5-things-a-university-course-does-not-teach-you-about-marketing Blog Related Topics 
Idea to Value
JUNE 4, 2021
As all of us working on innovation know, it’s quite an opaque topic that many innovators and organizations don’t talk about openly. We’ll be covering 21 common myths and misconceptions about innovation that we often come across in our discussions with people in the field, some more common than others. You just have it, or you don’t.
Gregg Fraley
AUGUST 16, 2016
And yet another major publication publishes a misleading article about brainstorming — Brainstorming is Dumb. This happens about every six months. The article gets a few things right, but misses the big picture, and smears a giant of the field, Alex Osborn. The Wonky Stuff About Brainstorming. Here we go again.
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