Books Learning Marketing Social Innovation 
Innovation 360
JULY 7, 2011
Joseph Schumpeter , the guru of innovation, addressed the process of innovation with his theory of creative destruction and his definition of entrepreneurs as people who combined existing elements in new ways to create a new product or service. There is also a new book published on the subject, Social Innovation, Inc.
Idea to Value
MARCH 7, 2022
To do it for real requires ideation, of course, but then incubation (going from an idea to something you could get customer feedback from) to acceleration (bringing the new thing to market). What simple thing can a company do to change their conversation / perspective about innovation? What is your definition of “innovation”?
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Leapfrogging
FEBRUARY 18, 2019
A new book by Silicon Valley tech veteran and innovation advocate Ann Mei Chang, Lean Impact: How to Innovate for Radically Greater Social Good explores the unique challenges that can deter social innovation. This simple stake in the ground is where social innovation begins.
Tullio Siragusa
JANUARY 16, 2023
By leveraging machine learning algorithms, AI can help sales teams automate tedious tasks, make better predictions, and ultimately close more deals. Machine learning algorithms can analyze data such as demographic information, behavior on the company’s website, and engagement with marketing emails to assign a score to each lead.
Tullio Siragusa
AUGUST 15, 2022
Design Thinking as a philosophy encourages experimentation before launching products in the market that ensures creating value for people. You should consider the themes that have come to the surface, the barriers identified, if your team is going in the right direction or if you need to reassess your learnings.
Idea to Value
JULY 21, 2017
When should it be used: Any organisation that wants to enable their staff who have an idea to “try it out” or do an initial market experiment. Put simply, it theorises that small companies can disrupt the market of large companies by releasing a new version of an offering which appeals more to a subset of the customers.
Thinkers360 - Thought Leader Interviews
SEPTEMBER 25, 2022
Jane Thomason, Founder, Global Meta Blockchain Focus Areas: Metaverse, Blockchain, NFT, Sustainability Thinkers360 In-Depth Profile & Portfolio: Dr. Jane Thomason Social Media: LinkedIn | Twitter Latest book: Applied Ethics in a Digital World Latest Content : Can tech empower poor women and improve social inclusion?
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