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Fast Company’s Brainstorming Fail

Gregg Fraley

Fast Company Article “Brainstorming is Dumb” Misses the Point. Brainstorming, Done Properly, Is Not a Tool, It’s A Multi-Step Process. And yet another major publication publishes a misleading article about brainstormingBrainstorming is Dumb. Brainstorming as a technique is beside the point.

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How to Make Sure You’re Heard in a Difficult Conversation

Mills-Scofield

Don’t say things like “I feel so bad about saying this” or “This is really hard for me to do,” because it takes the focus away from the problem and toward your own neediness. You might even describe to yourself (in your head) what’s happening: “He keeps returning to the fact that I yelled at his team yesterday.”

How To 40
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Mash-Ups for Innovation, a How To Guide

Gregg Fraley

This article will likely be part of a book on the front end of innovation that’s in development, stay tuned. Background — Mash-Ups in Pop Culture, Invention,, and Innovation. It certainly doesn’t happen in most brainstorming sessions. Background – Mash-Ups in Pop Culture and Invention.

How To 40