When innovation led to a reversal of fortunes
hackerearth
MAY 12, 2017
Even though the Mac business was picking up, it was only in 2001, with the release of the iPOD (now retired) disrupting the digital music market, did Apple start soaring. Disruption just wasn’t working for the Billund-based company. The company encourages open innovation via Lego Ideas. It is a story of disruptive innovation.
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