The Importance of Staying Scrappy in an AI-Driven Era
Tullio Siragusa
OCTOBER 9, 2023
Customer research, user testing, concept ideation — these tasks require a deep understanding of human needs and emotions. Large enterprises often lose their agility due to organizational inertia and bureaucracy. However, over-engineering can make simple processes tedious. Resist the temptation to emulate the giants.
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