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The Personality of a Business: More Than Just a Brand Image

Tullio Siragusa

Airbnb underwent a significant rebranding process that aimed to shift its identity from merely being a travel accommodation facilitator to a more comprehensive brand built around belonging, trust, and sharing. However, over time, Airbnb succeeded in positioning itself as a brand focused on community, belonging, and unique travel experiences.

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15 most important Innovation Theories your company should be using

Idea to Value

Companies which want a structured system to manage a funnel of ideas and projects (e.g. But I would also recommend the following books: 8 – Effective Brainstorming. What is it: Every company knows about brainstorming. This should always be done instead of traditional brainstorming.

Company 250
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Partha Mallikarjun

Innovation 360 Group

Partha Mallikarjun has more than 25 years of experience in leading, managing and delivering technology and process improvement projects in the Information Technolofy space. As a Quality Assurance & Process Improvement Lead, he was part of a strategic team that innovated the Agile SDLC framework within a highly regulated GxP environment.

LEAN 40