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Strategies for Successfully Establishing Sales in a New Market

Tullio Siragusa

Strategies for Successfully Establishing Sales in a New Market Entering a new market can be a daunting task for any sales leader. This will help identify potential customers and inform sales strategies. Encourage brainstorming and out-of-the-box thinking. Ideate: Generate a wide range of ideas for solutions.

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Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A

Tullio Siragusa

By starting with empathy and understanding the needs of both sales and marketing teams, Design Thinking can create a shared vision and joint strategy that aligns with the goals of both functions. This could include brainstorming sessions, group exercises, and idea sharing.

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Lead Scoring in B2B Sales: Transforming the Process with Design Thinking

Tullio Siragusa

In this blog, we will explore how to use Design Thinking to score leads in a B2B environment, and why this approach can be a game-changer for your sales strategy. Step 3: Brainstorm Potential Solutions With the problem defined, it’s time to brainstorm potential solutions. So, why not give it a try today?

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Blending Metrics and Empathy with Design Thinking: The New Paradigm in Leadership

Tullio Siragusa

Consistency: Strong emphasis on strategies that deliver consistent outcomes. For example, a metrics-driven leader may set a specific revenue growth target, track sales data weekly, and consistently review performance metrics to rally the team to hit established goals. They can define success metrics based on user research.

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Recession Proof Your Business the Design Thinking Way

Tullio Siragusa

In the present economic situation, when your business is surrounded by instability, pandemics, and disruption, planning to innovate business strategies or prepare for recessions is prudent and wise. To fuel this phase, you can use tools such as landscaping, mind-mapping, brainstorming and post-it notes.