Change Creative Process Marketing Radical Innovation 
Cris Beswick
APRIL 16, 2024
At the helm of this radical evolution stand leaders who are pioneers, visionaries, and, most importantly, adept at catalysing novel ideas into reality. Above all, fostering the culture that innovation requires is an arduous undertaking, potentially the most demanding a leader may face. It’s for those that I write this article!
Paul Hobcraft
DECEMBER 16, 2015
Roger Martin suggested some time back “ that modern leaders need integrative thinking to embrace complexity, tolerate uncertainty and manage tension in searching for creating solutions to problems “ It is learning to make different choices in a far more creative process, often more disruptive to our established norms.
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