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Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A

Tullio Siragusa

Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A Post-merger and acquisition integration can be a complex and challenging process. In contrast, Design Thinking takes a collaborative and iterative approach that involves empathy, experimentation, and continuous improvement.

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From India to Vietnam: The Changing Landscape of Offshore Software Development

Tullio Siragusa

From India to Vietnam: The Changing Landscape of Offshore Software Development Outsourcing software development services to offshore vendors has become an increasingly popular way for businesses to reduce costs and improve efficiency.

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The Importance of Staying Scrappy in an AI-Driven Era

Tullio Siragusa

This ability to adapt and innovate in a scrappy, resourceful way is often the fuel behind revolutionary ideas and game-changing products. Companies should invest in design thinking, ethnographic research and other human-centric innovation methods. However, over-engineering can make simple processes tedious.

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Recession Proof Your Business the Design Thinking Way

Tullio Siragusa

Recession Proof Your Business the Design Thinking Way. With some strategic Design Thinking methodologies, you can protect your business from falling apart and improve it so you can grow. What Is Design Thinking? Design Thinking assists organizations in creating value for people.

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Turning Reverse Engineering of Business Goals into Strategies

Tullio Siragusa

Turning Reverse Engineering of Business Goals into Strategies. A lot of learning can come from reverse-engineering many things. In business it can be a creative process on how to bring about new change, and innovation. Tech Backstage interviewed Jason Jepson to learn more about reverse engineering. Reverse-Engineering.

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Creating Urgency: A Key to Success in Sales

Tullio Siragusa

Being able to react quickly to changes in the market or customer needs ensures that opportunities are not lost to more agile competitors. Balancing Speed with Due Diligence: While decisive action is essential, it must be balanced with thorough evaluation and due diligence.

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Strategies for Successfully Establishing Sales in a New Market

Tullio Siragusa

Design thinking can be a useful approach to conduct market research and understand the target market’s needs, competitors, and market trends. Here are some key steps to use design thinking when conducting market research: Empathize: Understand the target market’s needs, pain points, and challenges.