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Using Generative AI to Drive Corporate Impact

TechEmpower Innovation

At TechEmpower , we’ve used LLMs as part of marketing strategies where you can find and classify companies, personalize outreach campaigns and have personalized drip campaigns. It plays a crucial role in product development too, where generative AI speeds up design processes, streamlines testing, and tailors user experiences effectively.

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Identifying the Value of Crowdsourcing: A Talk with Dr. Zoe Szajnfarber

IdeaScale

Dr. Szajnfarber’s degree from MIT in aerospace engineering and experience working in the industry have changed the way she views problem-solving. NASA used this product strategy approach when manufacturing a glove worn by astronauts on spacewalks. This expertise may take different forms.

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The Innovation Generation Has Arrived

Legacy Innovation Group

Once upon a time, in the heyday of the Industrial Age, a young marketing, design, or engineering student would graduate from college and go to work for a large corporation, slowly melding into the steady, rhythmic din of bureaucratically-managed, organizationally-structured execution work in product development. Why is this?

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4 Challenges Facing Embedded Services Organizations & How to Solve Them

Planview

They must also enable product adoption, in order to increase product expansion and renewal rates. As such, to be successful ESOs face the challenge of serving not one, but two masters: profits and product adoption. To address this challenge, ESOs should consider changing their engagement models to fit the need.

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The Marketing Stakeholder Interview

Boxes and Arrows

The Engineering Stakeholder Interview. Talk about how the design team’s work is in addition to theirs, not instead of it, and describe how you can help communicate their vision to the engineering team (which is often a point of frustration). How does this product fit into the overall product strategy?

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The UX Professionals’ Guide to Working with Agile Scrum Teams

Boxes and Arrows

“Regular design review meetings are helpful in keeping both the scrum teams and researchers in the loop with decisions that seem to change every 2 minutes. Regular check-ins with product owners are also helpful in knowing priorities.” Difficulty in being aligned with the engineering team which is mostly in India.

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Answering 3 Key Automotive Industry 4.0 Questions

Planview

Technology-related issues that weren’t a concern just five or ten years ago are now top of mind as customer demands and a rapidly changing industry push automakers and OEMs in new directions. Those changes bring incredible growth and innovation opportunities but can also be a source of uncertainty and turmoil.