What do we expect from Innovation? Mostly disappointment
OCTOBER 1, 2018
Good innovation is notoriously hard to achieve. Others looking at the innovation progress keep demanding tangible evidence and quantifiable guarantees that the outcome provides clear returns. Much of the innovation discovery journey is a disappointing one. Those not involved directly within the innovation project constantly remain skeptical or require more proof. The status quo of the existing places an increasing drag on the forces of change.