Idea to Value
JULY 12, 2021
This incubation state is one of the primary aspects of the Creative Process. In one of the most important recent pieces of research into creativity, Baird et al (2012) wanted to investigate how different activities affected creative performance. The people who had no break fared worst of all.
Boxes and Arrows
MARCH 17, 2015
Instead of those subjective measures, you can give them data: click-through and abandonment rates, statistics on the number of installs, retention and referral counts, user paths, cohort analyses, A/B comparisons, and countless other analytical riches. He didn’t design devices and operating systems by polling users or hosting focus groups.
Expert insights. Personalized for you.
325 
Let's personalize your content