Creativity Must Guide the Data-Driven Design Process
Boxes and Arrows
MARCH 17, 2015
Instead of those subjective measures, you can give them data: click-through and abandonment rates, statistics on the number of installs, retention and referral counts, user paths, cohort analyses, A/B comparisons, and countless other analytical riches. Data can’t direct innovation. Product development and design is a cyclical process.
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