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12 Resources to Lead a Strategic Planning Process When You’re New

BrainZooming

Someone downloaded a free Brainzooming strategy eBook, noting his biggest strategy challenge is “how to do a strategic planning process when you are new.” ” That question relates to something we do all the time: walk into a new client in an unfamiliar industry to design and facilitate a strategic planning process.

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3 Big Differences between Branding Strategy and Advertising

BrainZooming

I surprised several attendees by discussing branding strategy as a fundamental element of business strategy for any organization. They kept talking about the design of our facilities and employee behaviors, making me wonder why we were there. Advertising relates to marketing strategy.