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3 innovation types: evolution, preventative and creative

Jeffrey Phillips

One approach would be to focus on the "short term", what can innovation do for us to put better products on the shelves in less than 90 days. The general answer to that, given product development cycles, channel issues and customer awareness is: no much, except perhaps in the virtual world.

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Creative Quickies – Delivering the Brand Promise No Competitor Does

BrainZooming

One competitive response is to try to explain to customers why they don’t really need what they think they need. Of course, you know what the RIGHT answer is! – Mike Brown. Or maybe a competitor HAS figured out how to deliver the brand promise, but it can’t do it profitably, efficiently, or consistently.

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11 female innovation leaders share their definition of innovation

Idea to Value

That could be a new product, of course, which is what people usually think of. To do it for real requires ideation, of course, but then incubation (going from an idea to something you could get customer feedback from) to acceleration (bringing the new thing to market). Magazine Great Leadership Speaker. Rita McGrath.

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What Is Business Intelligence?

Collective Innovation

This can include information about the company internally, customer information, market information, sales velocity, competitive information and numerous other metrics. Anything that can help illustrate what the impact of a new course or product may be. Data Analysis.

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