Competition Creative Process Guidelines Study 
Leapfrogging
FEBRUARY 28, 2024
This iterative process is crucial in design thinking, as it enables teams to quickly learn from user interactions and refine their solutions accordingly. By streamlining the prototyping phase, AI allows for a more dynamic creative process where ideas can be visualized and assessed in real-time.
Idea Champions
OCTOBER 13, 2015
Brainstorming critics like to cite a 1958 study, at Yale, that showed that students thinking on their own came up with twice as many solutions as brainstorming groups -- and their solutions were deemed to be more effective and feasible. Whenever two or more people with egos get together, creativity has the potential to be stifled.
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