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Empowering Human Potential: The Synergy of Generative AI and Human Ingenuity

Tullio Siragusa

While AI can handle repetitive and labor-intensive tasks, freeing up humans to focus on more creative aspects of their work, it is important to remember that AI is a tool, not a replacement for human skills. Human intuition, experience, and contextual understanding are vital in decision-making and creative processes.

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Capturing Attention in the Digital Age: A Design Thinking Approach

Tullio Siragusa

Design Thinking: The Strategic Framework Design Thinking stands out as a holistic and innovative approach in the crowded and competitive landscape of digital marketing. This methodology, rooted in empathy and iterative learning, comprises several stages: empathize, define, ideate, prototype, and test.