5 Innovation Lessons from the Backstory of OpenTable.com
Leapfrogging
APRIL 25, 2022
We want to be the OpenTable of X” (with X referring to a market outside of dining) became a familiar phrase in Silicon Valley following the company’s market success, and remains so today. Restaurants were the first vertical market, but the strategy at the time was staggering in scope. That’s what creates competitive advantage.
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