The Innovation 'Function'
Imaginatik
SEPTEMBER 11, 2015
At Imaginatik, we call this the “fluff and magic” vision of innovation where value can only be created by anointed innovation/design Shamans toiling in exposed brick and beam lab/temples. At Imaginatik, we refer to these different values as “currencies” when we are modeling the “value” of a project or a portfolio of innovation projects.
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