Have your customers develop your next product?
OCTOBER 21, 2018
When developing a new product, how will you know if it connects with your consumers’ needs? These are two classic questions that the MIT Sloan Management Review seeks to answer in its 12 main insights (number 5) on innovation. The review recommends conceiving products after carefully inspecting the market and potential clients who will consume those products, rather than begin the process internally, with the company’s vision.