Competition LEAN Product Development Team Building 
Moves the Needle
JANUARY 22, 2016
Here’s why: Modern market research methods, like Lean Startup, do a great job of focusing on customer-centric discovery. It generates insights through empathy (one of the 3 E’s of Lean Innovation, see 5 Ways to Spark Innovation at Your Organization ). Conclusion Market research has an important role to play in product development.
hackerearth
MAY 12, 2017
Apple has refashioned consumer experience with its iconic branding, stylish design and a diverse product range, its own retail stores, and important partnerships with the competition. That is the lesson learned at Lego — just in time,” says David Robertson, Professor of Practice teaching Innovation and Product Development at Wharton.
Expert insights. Personalized for you.
58 
Let's personalize your content