LEAN, Product Development and Team Building

3 Traps of common market research methods

Moves the Needle

JANUARY 22, 2016

Here’s why: Modern market research methods, like Lean Startup, do a great job of focusing on customer-centric discovery. It generates insights through empathy (one of the 3 E’s of Lean Innovation, see 5 Ways to Spark Innovation at Your Organization ). Conclusion Market research has an important role to play in product development.

Marketing

Marketing Underperforming Technical Team LEAN Report

When innovation led to a reversal of fortunes

hackerearth

MAY 12, 2017

That is the lesson learned at Lego — just in time,” says David Robertson, Professor of Practice teaching Innovation and Product Development at Wharton. Lego has managed to wring sustainability by adopting the Lean startup approach. His book Brick by Brick is a must read.).

Innovation

Innovation Disruption Marketing Underperforming Technical Team

Business Innovation Brief

3 Traps of common market research methods

When innovation led to a reversal of fortunes

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